What are Some Effective Strategies for Re-engagement?
Over time, some subscribers may become inactive. Re-engagement campaigns can help win them back. Here are a few strategies:
Win-Back Emails: Send a series of emails with special offers or incentives to re-engage inactive subscribers. Feedback Requests: Ask inactive subscribers for feedback to understand why they stopped engaging and how you can improve. Preference Center: Allow subscribers to update their preferences for email content and frequency. Exclusive Content: Offer exclusive content or sneak peeks to entice inactive subscribers to re-engage.