Not all aspects of email marketing should be automated, but several key areas can greatly benefit from it:
Welcome Emails: Automatically send a welcome email to new subscribers to introduce your brand and set the tone for future communications. Abandoned Cart Reminders: Trigger emails to remind customers of items left in their shopping cart, encouraging them to complete their purchase. Birthday and Anniversary Emails: Use customer data to send personalized birthday or anniversary greetings, often coupled with special offers. Drip Campaigns: Implement a series of automated emails that guide leads through the sales funnel, nurturing them with valuable content until they are ready to convert. Re-Engagement Campaigns: Identify inactive subscribers and send automated emails to re-engage them, offering incentives or highlighting new content.