Several cybersecurity regulations are relevant to email marketing, including:
General Data Protection Regulation (GDPR): This EU regulation mandates strict data privacy and security measures, requiring businesses to obtain explicit consent before collecting and using personal data. California Consumer Privacy Act (CCPA): This U.S. law grants California residents the right to know what personal data is being collected and how it is used, along with the right to opt-out of data sales. CAN-SPAM Act: This U.S. regulation sets the rules for commercial emails, requiring clear identification of the sender, a valid physical address, and an easy opt-out mechanism. Canada's Anti-Spam Legislation (CASL): This law requires businesses to obtain consent before sending commercial emails and includes provisions for data security.