Several key laws govern email marketing. The most notable include:
1. CAN-SPAM Act (United States): Requires clear identification of commercial emails, truthful subject lines, and an easy opt-out mechanism. 2. GDPR (European Union): Mandates explicit consent for data processing and gives individuals the right to access and erase their data. 3. CASL (Canada): Imposes strict consent requirements for sending commercial electronic messages and includes penalties for non-compliance. 4. PECR (United Kingdom): Complements GDPR and sets out specific rules for electronic communications, including email marketing.