What are Some Key Email Marketing Laws and Regulations?
Several important laws govern email marketing. Some of the most notable ones include:
CAN-SPAM Act (USA): Requires clear identification of the sender, a valid physical postal address, and an easy way to opt-out. GDPR (EU): Demands explicit consent from recipients, allows them to access their data, and mandates data protection measures. CASL (Canada): Requires express or implied consent, clear identification, and an unsubscribe mechanism. PECR (UK): Works alongside GDPR to regulate electronic communications, requiring consent and providing rights to opt-out.