What are the Best Practices for Using HTML in Email Marketing?
Here are some best practices:
Keep It Simple: Complex designs may not render correctly across all email clients. Stick to a clean and straightforward layout. Optimize Images: Compress images to reduce load times and use alt text for accessibility. Include a Plain Text Version: Always provide a plain text alternative for recipients who prefer or require it. Use Tables for Layouts: While tables are outdated for web design, they are still reliable for structuring email content.