What Are Some Key Features of Email Marketing Software?
When selecting an email marketing software, itâs crucial to understand the key features it offers:
Email Templates: Pre-designed templates that you can customize to fit your brand. Automation: Tools to automate email sequences and follow-ups. Analytics: Detailed reports on email performance, including open rates, click-through rates, and conversions. A/B Testing: The ability to test different versions of an email to see which performs better. Segmentation: Grouping your email list based on specific criteria to send targeted emails.