Several popular data analytics tools are commonly used in email marketing: - Google Analytics: Integrates with email platforms to provide detailed insights. - HubSpot: An all-in-one marketing tool that includes robust email analytics. - Mailchimp: Offers comprehensive analytics and reporting features. - SendGrid: Provides detailed email performance metrics. - Litmus: Specializes in email testing and analytics. - Campaign Monitor: Offers in-depth reporting and analytics.