Some of the most popular new properties in email marketing include:
Dynamic Content: Allows for personalized content based on user behavior and preferences. AI and Machine Learning: Used for predictive analytics to send targeted emails at the right time. Interactive Emails: Features like carousels, quizzes, and embedded videos that increase engagement. Advanced Segmentation: Enables better targeting by creating more granular segments based on various criteria. AMP for Email: Adds dynamic content and interactivity directly within the email.