What Are Some Prominent Trade Associations in Email Marketing?
Several major trade associations serve the email marketing community. The Email Experience Council (EEC), a division of the Direct Marketing Association (DMA), is one of the most prominent. It focuses on delivering education and facilitating networking among email marketing professionals. Another key association is the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), which works to combat abuse and improve security in messaging. These organizations are instrumental in setting industry standards and providing resources to improve email marketing practices.