What Are Some Recent API Updates in Email Marketing?
Recent API updates in the email marketing landscape have focused on several key areas:
Advanced Segmentation: New API endpoints allow marketers to create more nuanced audience segments based on behavior, preferences, and demographics. Real-Time Analytics: Enhanced APIs can now provide real-time data, helping marketers make quicker and more informed decisions. AI and Machine Learning: Some APIs are integrating AI capabilities to offer predictive analytics and personalized content recommendations. Improved Deliverability: Updates often include features to optimize email deliverability, such as better handling of bounce rates and spam complaints.