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What are Some Recent Innovations in Email Marketing?

Several recent innovations have transformed email marketing:
- Artificial Intelligence (AI): AI helps in personalizing email content, predicting customer behavior, and optimizing send times.
- Interactive Emails: Features like embedded surveys, polls, and shopping carts within emails.
- AMP for Email: Accelerated Mobile Pages (AMP) allows for dynamic content that can be updated in real-time.
- Hyper-Personalization: Going beyond basic personalization to include behavioral data, purchase history, and more.
- Automation: Advanced automation workflows that respond to user actions in real-time.

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