What Are Some Strategies for Creating Targeted Content?
Once you have the data, here are some strategies to create targeted email content:
Segmentation: Divide your email list into smaller groups based on specific criteria such as demographics, past purchases, or engagement levels. Personalization: Use the recipient’s name, recommend products based on past behavior, or send birthday wishes. Dynamic Content: Use dynamic content blocks to show different content to different audience segments within the same email. A/B Testing: Test different subject lines, content formats, and call-to-actions to see what resonates best with different segments.