What Are Some Strategies for Re-engaging Inactive Subscribers?
Re-engaging inactive subscribers can be challenging but is essential for maintaining a healthy email list. Consider the following strategies:
Send a re-engagement campaign asking if they still want to receive your emails. Offer special discounts or exclusive content to entice them back. Ask for feedback to understand why they became inactive and how you can improve. Segment inactive subscribers and send targeted emails to re-capture their interest.