What Are Some Strategies to Reduce CO2 Emissions in Email Marketing?
Optimize Email Frequency: Send emails only when necessary to reduce the overall volume. Compress Attachments: Reduce the size of attachments to minimize data transfer. Clean Email Lists: Regularly update email lists to remove inactive subscribers, which reduces unnecessary email sends. Use Efficient Data Centers: Partner with data centers that use renewable energy sources. Promote Green Practices: Encourage recipients to use energy-efficient devices and recycle e-waste.