What are Testimonials and Case Studies in Email Marketing?
In the realm of email marketing, testimonials and case studies are powerful tools that can significantly boost your conversion rates and enhance your brand credibility. A testimonial is a statement from a satisfied customer that highlights their positive experience with your product or service. On the other hand, a case study is a comprehensive analysis of how your product or service solved a particular problem for a customer, often backed by data and real-world examples.