The frequency of updating your backup plans can vary based on your campaign activity and business size. However, it is generally recommended to update your backups:
Weekly: For active email marketers who send out campaigns frequently, weekly backups ensure that the most recent data is always protected. Monthly: If your campaigns are less frequent, monthly backups might suffice. However, ensure that critical data still gets backed up more often. After Major Changes: Whenever you make significant changes to your email marketing strategy, such as a new segmentation approach or a new email template, update your backup plan accordingly.