The freemium model is particularly effective in email marketing for several reasons:
1. Low Barrier to Entry: Offering a free version reduces the risk for users, making it easier for them to try out the service without any financial commitment. 2. User Acquisition: The free tier helps attract a large number of users, who can be nurtured and converted into paying customers over time. 3. Upselling Opportunities: Once users experience the value of the free version, they are more likely to upgrade to access premium features. 4. Brand Awareness: A free offering can significantly increase brand visibility and word-of-mouth promotions.