What Are the Advantages of AMP in Email Marketing?
AMP for email offers several advantages, including:
Enhanced Interactivity: Users can perform actions like RSVPing to events, filling out forms, or browsing through products directly within the email. Increased Engagement: Interactive elements tend to capture the recipient's attention more effectively than static content. Real-Time Updates: AMP emails can fetch real-time data, meaning the content can be updated even after the email has been sent. Better User Experience: By reducing the need for users to click through to a website, AMP emails streamline the interaction process.