Improved Personalization: With clean and consistent data, you can personalize emails more effectively, leading to higher engagement rates. Enhanced Reporting: Normalized data allows for more accurate analytics and reporting, helping you make informed decisions. Better Deliverability: A clean and well-maintained email list improves deliverability and reduces the chances of emails being marked as spam. Efficient Segmentation: Normalized data makes it easier to segment your audience and tailor your messages accordingly.