Here are some practical steps to normalize data in email marketing:
Use Data Validation Tools: Employ tools that automatically validate and correct data during the entry process. Regular Audits: Conduct regular audits of your email list to identify and correct inconsistencies and duplicates. Standardize Data Entry: Implement standardized data entry guidelines and ensure that all team members follow them. Leverage Software Solutions: Utilize CRM and email marketing software that offer data normalization features.