Enhanced relevance brings multiple benefits to your email marketing efforts:
Increased Open Rates: Emails that are relevant to the recipient are more likely to be opened. Higher Click-Through Rates: Relevant content encourages recipients to click through to your website or landing page. Improved Customer Loyalty: Personalized and relevant emails can help build stronger relationships with your customers. Better ROI: Enhanced relevance typically leads to higher conversion rates, thus improving your return on investment.