Why Should You Tell Recipients Where You’re Located?
Including your physical address in your email marketing communications is not just a good practice; it's a legal requirement in many jurisdictions. The CAN-SPAM Act in the United States, for example, mandates that all marketing emails must include a valid physical postal address. This requirement helps maintain transparency and builds trust with your audience. Moreover, having a physical address can make your business appear more legitimate and credible, which is crucial for establishing long-term customer relationships.