Improved Delivery Rates: By routing emails through the optimal path, GTM reduces the chances of emails being marked as spam or getting delayed. Enhanced User Experience: Faster email delivery times lead to improved user satisfaction and higher engagement rates. Scalability: GTM allows email marketers to scale their campaigns globally without worrying about latency or delivery issues. Reliability: By distributing traffic across multiple servers, GTM ensures that your email marketing operations are not disrupted by server outages or failures.