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What Kind of Alerts Should You Monitor?

There are several types of alerts that you should monitor in your email marketing campaigns:
1. Deliverability Alerts: These inform you about issues related to getting your emails into your subscribers' inboxes.
2. Bounce Alerts: These notify you when emails are bouncing back, indicating problems with email addresses or servers.
3. Spam Complaints: Alerts you when recipients mark your emails as spam, potentially damaging your sender reputation.
4. Open Rate Alerts: Indicate sudden drops or spikes in your open rates, which could signify issues with subject lines or content.
5. Click-Through Rate (CTR) Alerts: Notify you about changes in how often recipients are clicking on your links.
6. Unsubscribe Alerts: Inform you about increases in unsubscribe rates, which could point to dissatisfaction with your emails.

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