- Minimized Downtime: Ensures that your email campaigns continue without interruptions. - Data Security: Protects against data loss and ensures that your customer data is secure. - Business Continuity: Maintains the flow of communication with your audience, which is critical for brand loyalty and customer engagement. - Reduced Risk: Lowers the risk of financial losses associated with missed campaigns and lost sales opportunities. - Peace of Mind: Provides assurance that you are prepared for unexpected issues with your primary email marketing platform.