When evaluating a backup system for your email marketing, consider the following factors:
- Reliability: Ensure that the backup system is as reliable as your primary platform. - Ease of Integration: The backup system should easily integrate with your current tools and CRM. - Scalability: It should be able to handle your email volume as your business grows. - Cost-Effectiveness: Analyze the costs involved and ensure it fits within your budget. - Support and Documentation: Adequate customer support and clear documentation are essential for troubleshooting issues.