What Are the Benefits of HTML Minification in Email Marketing?
Improved Load Times: Minified HTML files are smaller in size, which means they load faster, especially important for mobile users. Better User Experience: Faster loading emails lead to a better user experience, increasing the likelihood that recipients will engage with your content. Higher Deliverability: As mentioned, minified emails are less likely to be flagged as spam and are more likely to reach the recipient's inbox. Cost Efficiency: Reduced file sizes can also mean reduced costs in terms of data usage and storage, especially when sending large volumes of emails.