If your website receives a search engine penalty, itâs crucial to address it swiftly to prevent any negative impact on your email marketing. Here are steps to take:
Identify the cause: Use tools like Google Search Console to understand why your site was penalized. Rectify the issue: Remove any spammy content, disavow bad backlinks, and improve content quality. Submit a reconsideration request: Once issues are resolved, request a review from the search engine to lift the penalty.
Proactively managing your websiteâs health and adhering to best practices in both SEO and email marketing can prevent penalties and their subsequent effects.