What are the Benefits of Permission-Based Email Marketing?
Adopting a permission-based approach offers numerous benefits:
Higher Engagement Rates: Recipients are more likely to open and engage with emails they have subscribed to. Improved Deliverability: Emails are less likely to be marked as spam, improving overall deliverability. Enhanced Customer Relationships: Building a list of willing subscribers fosters trust and loyalty. Compliance: Adhering to legal requirements reduces the risk of penalties and legal issues.