Startups should focus on sending a variety of emails to keep their audience engaged. Some essential types include:
Welcome Emails: These are crucial for making a positive first impression. They set the tone for future communications and can introduce your brand story and values. Promotional Emails: Announce new product launches, special offers, or discounts to drive sales and engagement. Newsletter: Regular updates about your company, industry news, and valuable content can help keep your audience informed and engaged. Transactional Emails: These are triggered by specific actions like purchases or account updates. They provide useful information and build trust.