Regular data cleaning offers numerous benefits, including:
Better Deliverability: Clean lists lead to fewer bounces and higher deliverability rates. Higher Engagement: Focusing on active and interested subscribers improves open and click-through rates. Cost Savings: By maintaining a clean list, you can reduce costs associated with email marketing platforms. Accurate Analytics: Clean data provides more reliable metrics for assessing campaign performance. Improved Sender Reputation: High deliverability and engagement rates positively impact your sender reputation with ISPs.