Increased Trust: Users are more likely to trust your site and complete forms or make purchases when they see that the page is secure. Improved SEO: Search engines like Google give preference to secure websites, which can improve your search engine rankings. Compliance: Secure landing pages help you comply with data protection regulations like GDPR and CCPA. Conversion Rates: A secure, trustworthy landing page can lead to higher conversion rates as users feel more confident in providing their information.