How to Measure the Success of an ICO Email Campaign?
Measuring the success of an ICO email campaign involves analyzing various metrics. Track open rates to determine how many recipients are engaging with your emails. Monitor click-through rates (CTR) to assess the effectiveness of your call-to-action. Conversion rates are crucial for understanding how many recipients took the desired action, such as registering for the ICO. Additionally, analyze the rate of unsubscribes and bounces to evaluate the quality of your email list and content.