What are the Benefits of Updating Subscriber Preferences?
There are multiple benefits to updating subscriber preferences:
Increased Engagement: More relevant content leads to higher open and click-through rates. Reduced Churn: Subscribers are less likely to unsubscribe if they receive content they care about. Improved Deliverability: Sending targeted emails reduces the chances of your emails being marked as spam. Better Insights: Understanding subscriber preferences can help tailor your overall marketing strategy.