Why is it Important to Update Subscriber Preferences?
Updating subscriber preferences is crucial for several reasons. First, it ensures that your email campaigns are more relevant to your audience, which can increase engagement and reduce unsubscribe rates. Second, it helps to improve your sender reputation and deliverability rates by sending emails to those who actually want to receive them. Lastly, it provides valuable insights into your subscribers' interests and behaviors, which can inform your overall marketing strategy.