Scalability: Amazon SES is designed to handle a high volume of emails, making it ideal for growing businesses. Cost-Effectiveness: You only pay for what you use, meaning there are no upfront costs or minimum fees. Deliverability: Amazon SES uses various IP address pools and has established relationships with major ISPs to ensure high deliverability rates. Security: With features like DKIM and SPF, Amazon SES helps in ensuring your emails reach the inbox and are not marked as spam.