Several factors can influence the TPR of an email marketing campaign:
Subject Lines: An engaging and relevant subject line can significantly increase the open rate. Content Quality: High-quality, relevant content is more likely to engage recipients and prompt action. Segmentation: Targeting the right audience segments can improve the relevance of your emails, thereby increasing TPR. Timing: Sending emails at optimal times can enhance the likelihood of engagement. Call-to-Action (CTA): Clear and compelling CTAs can drive higher click-through rates.