What are the Benefits of Using Closed Captioning in Email Marketing?
Incorporating closed captioning and similar accessibility features in your emails has multiple benefits:
Wider Audience Reach: By making your content accessible, you can reach a broader audience, including individuals with disabilities. Improved Engagement: Accessible content tends to have higher engagement rates because it caters to the needs of all users. Compliance: Meeting legal accessibility standards protects your business from potential lawsuits and enhances your brand's reputation. SEO Benefits: Transcripts and alt texts can improve your [SEO](href) by making your content more searchable.