How Can Closed Captioning be Applied in Email Marketing?
While direct closed captioning isn't feasible in static emails, you can implement similar concepts to improve accessibility:
Video Content: If your email contains video content, ensure that the video has closed captions. This can be done by embedding videos from platforms like YouTube or Vimeo that support [closed captioning](href). Transcripts: Provide a full transcript of the video content within the email or link to an external page where the transcript is available. This helps users who cannot watch the video. Alternative Text: Use descriptive [alt text](href) for images, buttons, and other visual elements to assist screen reader users. Accessible Links: Ensure that all hyperlinks have meaningful text descriptions rather than generic phrases like "click here".