Using ROC AUC in email marketing offers several benefits:
Objective Measurement: Provides an objective measure of model performance, helping you to fine-tune your predictive models. Better Targeting: Helps in identifying which emails are more likely to be opened, allowing for more precise targeting. Improved ROI: By sending emails to recipients who are more likely to engage, you can improve your return on investment (ROI). Benchmarking: Allows for easy comparison between different models and strategies.