1. Optimal Send Times: Knowing the local time of your audience helps you send emails when they are most likely to be opened. For example, sending an email at 9 AM local time can result in higher open rates. 2. Global Reach: If your business has a global audience, world clock tools help you cater to different time zones effectively, ensuring no region is neglected. 3. Increased Engagement: Timely emails are more likely to be read and engaged with, increasing the overall effectiveness of your email marketing campaigns. 4. Improved Analytics: Understanding the best times to send emails can help you fine-tune your strategies and improve your analytics.