Several factors can contribute to performance overhead in email marketing:
List Segmentation: The time and effort required to divide your email list into targeted segments based on various criteria. Email Design: Creating visually appealing and responsive email templates that work across different devices and email clients. Personalization: Customizing email content to make it relevant to individual recipients, which can involve dynamic content and complex algorithms. A/B Testing: Running tests on different email elements to determine what works best, which can be time-consuming and resource-intensive. Analytics and Reporting: Analyzing campaign performance data to gain insights and make data-driven decisions for future campaigns.