What Are the Best Practices for Adding an Unsubscribe Option?
Make the unsubscribe link easy to find. Typically, this link is placed in the footer of the email. Use clear language such as "Unsubscribe" or "Manage Preferences" to avoid confusion. Additionally, ensure that the unsubscribe process is simple and involves minimal steps. This not only complies with regulations like the CAN-SPAM Act but also enhances user experience.