How Can Unsubscribes Improve Email Deliverability?
Email service providers (ESPs) like Gmail and Yahoo monitor engagement metrics, such as open rates and click-through rates, to determine whether your emails are relevant. High engagement rates signal to ESPs that your content is valuable, improving your overall deliverability. Allowing uninterested subscribers to opt out ensures that you're sending emails to those who are likely to engage, thus boosting your sender reputation.