What Are the Best Practices for Choosing Font Styles?
When selecting a font style for your email marketing campaigns, consider the following best practices:
Readability: Ensure that your font is easy to read on various devices and screen sizes. Consistency: Use a consistent font style that aligns with your brand identity. Contrast: Choose a font color that contrasts well with the background to enhance readability. Web-safe fonts: Stick to fonts that are widely supported across different email clients, such as Arial, Verdana, and Times New Roman. Fallback fonts: Always specify a fallback font in case the primary font is not supported.