What Are the Best Practices for Content in Mobile Emails?
Creating content that is suitable for mobile users involves several best practices:
Concise Subject Lines: Keep subject lines short, ideally under 50 characters, to ensure they are fully visible on mobile screens. Single Column Layout: Use a single column layout to make your emails easier to navigate on mobile devices. Visual Hierarchy: Place the most important information at the top and use headings, bullet points, and images to break up text. Clear Call-to-Actions: Use prominent and easily tappable buttons for your call-to-actions.