coding practices

What are the Best Practices for Email Coding?

To ensure that your emails display correctly across various email clients, follow these best practices:
Use Table-Based Layouts: While div-based layouts are standard in web design, tables are more reliable for email layouts. They ensure that your content maintains its structure across different email clients.
Inline CSS: Many email clients strip out external CSS. Therefore, using inline CSS ensures that your styles are applied correctly.
Responsive Design: Utilize media queries to create responsive layouts that adapt to different screen sizes, especially for mobile devices.
Alt Text for Images: Always include alt text for images in case they do not load. This improves accessibility and provides context.
Minimal Use of JavaScript: Most email clients do not support JavaScript, so it's best to avoid it entirely.
Fallback Fonts: Always specify fallback fonts in case the primary font is not supported by the email client.

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