What are the Best Practices for Email Testing with Small Sample Sizes?
If you must work with a small sample size, consider these best practices:
1. Run Multiple Tests: Conduct several tests over time to mitigate the effects of a small sample size. 2. Focus on High-Impact Elements: Test elements that are likely to have the most significant impact, such as subject lines or calls-to-action, to maximize the value of your small sample. 3. Segment Wisely: Segment your list to test with more targeted, smaller groups that may still provide relevant insights.