What Risks are Associated with a Small Sample Size?
Several risks come with using a small sample size in your email marketing campaigns:
1. Bias: Small samples are more likely to be unrepresentative of your entire email list, leading to biased results. 2. Inconsistency: The smaller the sample, the higher the chance that results will vary each time you run the test, making it difficult to draw reliable conclusions. 3. Misleading Data: Small samples can exaggerate the effectiveness of a subject line, call-to-action, or design, leading to poor decision-making.